This is a logo redesign requested by Smythe Volvo of Summit, NJ. Working with the ownership and managers, we were able to create a logo for the company that expressed the new modern image they wanted to portray, while still tieing in their classic P1800 car outline. With limited creative direction, we were able to form a cohesive brand for the company that was apparent through all three divisions. The main logo is prominently featured in the showroom and on every car that leaves the lot.
